{"title":"The Big Squij","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGo on. Squij it. The Big Squij is packed with bold, oversized squeeze toys that are impossible to ignore and even harder to put down. Super soft, slow-rise and seriously satisfying, these squishies are made for endless squeezing, sharing and showing off. Built to grab attention, spark smiles and fly off the shelf, The Big Squij is your go-to range for fun, feel-good impulse buys.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-big-squij-hearts-slow-rise-squishy-toy","title":"The Big Squij Hearts Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePlayful, bold and full of personality, The Big Squij Hearts bring a fun twist to classic love-themed designs. Available in vibrant colours and featuring cheeky, light-hearted messages, they create strong visual impact and instant customer engagement. \u003cbr\u003e\u003cbr\u003eCrafted from super soft, slow-rise material, each heart delivers a satisfyingly smooth squeeze-and-release experience. \u003cbr\u003e\u003cbr\u003eThe jumbo size enhances the tactile appeal, making them ideal for sensory play, stress relief and fidget-style interaction. With a variety of humorous and relatable phrases, each piece adds collectability and encourages repeat purchases.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Pink","offer_id":54321074176341,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":54321074209109,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":54321074241877,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/Screenshot2026-07-08at07.48.07.png?v=1783493634"},{"product_id":"the-big-squij-pig-slow-rise-squishy-toy","title":"The Big Squij Pig Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePlayful, bold and full of personality, The Big Squij Pig bring a fun twist to classic animal-themed designs.\u003cbr\u003e\u003cbr\u003eCrafted from super soft, slow-rise material, each heart delivers a satisfyingly smooth squeeze-and-release experience. \u003cbr\u003e\u003cbr\u003eThe jumbo size enhances the tactile appeal, making them ideal for sensory play, stress relief and fidget-style interaction. \u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54321151836501,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/Screenshot2026-07-08at07.59.54.png?v=1783494061"},{"product_id":"the-big-squij-duck-slow-rise-squishy-toy","title":"The Big Squij Duck Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cspan\u003eSoft, bright and irresistibly squishy, The Big Squij Duck brings a playful animal design with strong visual appeal. With its smooth shape, bold yellow colour and cute character features, this oversized squishy instantly grabs attention and invites interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers engaged. Its jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of The Big Squij collection, this duck design adds a fun character option alongside the food range, helping to broaden appeal across different customer preferences. Perfect for toy shops, gift stores and high-footfall retail environments, it encourages impulse purchases and repeat handling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for standout merchandising and strong sell-through, The Big Squij Duck combines playful character design with proven squeeze appeal to drive retail success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eStock Due September 2027\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333292052821,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV987_4.jpg?v=1783616170"},{"product_id":"the-big-squij-dino-slow-rise-squishy-toy","title":"The Big Squij Dino Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBold, playful and irresistibly squishy, The Big Squij Dino features a friendly dinosaur design with soft curves and a vibrant green finish. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts eye-catching character style and oversized shape create strong shelf presence and instantly invite hands-on interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps you engaged. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of The Big Squij collection, this dinosaur design adds variety beyond the food theme, appealing to a wider range while maintaining the same proven squish appeal. \u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333308141909,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1026_2.jpg?v=1783616392"},{"product_id":"the-big-squij-donut-slow-rise-squishy-toy","title":"The Big Squij Donut Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps you coming back for more. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of The Big Squij collection, this donut design sits perfectly within the food-themed range.\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"white","offer_id":54333379150165,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false},{"title":"pink","offer_id":54333379182933,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false},{"title":"blue","offer_id":54333379215701,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV988_8.jpg?v=1783616703"},{"product_id":"the-big-squij-watermelon-slow-rise-squishy-toy","title":"The Big Squij Watermelon Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFresh, fun and instantly recognisable, The Big Squij Watermelon brings a playful fruit-inspired design to the collection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its vibrant red centre, contrasting rind and realistic seed detailing, it delivers strong visual appeal that stands out in any retail display. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from ultra-soft, slow-rise material, it provides a satisfyingly smooth squeeze-and-release experience. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eT\u003c\/span\u003e\u003cspan\u003ehe jumbo size enhances its tactile qualities, making it ideal for sensory play, fidget use and everyday stress relief. Its familiar fruit shape adds universal appeal, making it suitable for a wider range.\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333385638229,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1071_6.jpg?v=1783617110"},{"product_id":"the-big-squij-capybara-slow-rise-squishy-toy","title":"The Big Squij Capybara Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cimg\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCute, calm and seriously squishy, The Big Squij Capybara brings feel-good sensory fun in a trending animal-inspired design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its rounded shape, soft neutral tones and relaxed expression, this oversized squishy is made to stand out and invite hands-on interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from super soft, slow-rise material, it delivers a satisfying squeeze-and-release texture that keeps customers coming back for more. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts jumbo format enhances the tactile experience, making it ideal for sensory play, stress relief and fidget-style interaction. \u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333392257365,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1024_5.jpg?v=1783617338"},{"product_id":"the-big-squij-hot-dog-slow-rise-squishy-toy","title":"The Big Squij Hot Dog Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBold, bright and seriously squishy, The Big Squij Hot Dog serves up playful sensory fun in a classic fast-food inspired design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a soft bun, vibrant sausage and a squiggle of mustard, this oversized squishy is made to stand out and spark interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from super soft, slow-rise material, it delivers a satisfying squeeze-and-release texture that keeps customers coming back for more. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI\u003c\/span\u003e\u003cspan\u003ets jumbo format enhances the tactile experience, making it ideal for sensory play, stress relief and fidget-style interaction.\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333412704597,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1022_4.jpg?v=1783617495"},{"product_id":"the-big-squij-croissant-slow-rise-squishy-toy","title":"The Big Squij Croissant Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSoft, golden and irresistibly squishy, The Big Squij Croissant delivers a comforting bakery-inspired design with strong visual appeal. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its curved shape and lightly toasted detailing, this oversized squishy looks good enough to eat while inviting hands-on interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from super soft, slow-rise material, it provides a deeply satisfying squeeze-and-release experience that keeps customers engaged. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts jumbo size enhances the tactile feel, making it perfect for sensory play, stress relief and fidget-style use.\u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333451764053,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV986_4.jpg?v=1783617654"},{"product_id":"the-big-squij-rocket-pop-slow-rise-squishy-toy","title":"The Big Squij Rocket Pop Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBright, nostalgic and irresistibly squishy, The Big Squij Rocket Pop features a classic ice lolly design with bold red, white and blue colours. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts familiar shape and vibrant finish create strong shelf appeal and instantly invite hands-on interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers engaged. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. \u003c\/span\u003e\u003c\/p\u003e","brand":"KeyCraft","offers":[{"title":"Default Title","offer_id":54333535027541,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1028_4.jpg?v=1783618111"},{"product_id":"the-big-squij-pastry-slow-rise-squishy-toy","title":"The Big Squij Pastry Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSweet, soft and seriously squishy, The Big Squij Pastry delivers feel-good sensory fun in a bold, bakery-inspired design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing colourful icing, playful sprinkles and a fun “bite” detail, this oversized squishy is made to stand out and invite hands-on interaction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from super soft, 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Title","offer_id":54333706273109,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/7816\/1749\/files\/mediumNV1143_2.jpg?v=1783618741"},{"product_id":"the-big-squij-penguin-slow-rise-squishy-toy","title":"The Big Squij Penguin Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCute, chunky and full of character, The Big Squij Penguin brings playful charm to the world of oversized sensory toys. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its rounded shape, friendly expression and bold black-and-white design, this adorable penguin is made to stand out and draw customers in at first glance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from ultra-soft, slow-rise material, it delivers a deeply satisfying squeeze that encourages repeat handling and hands-on play. 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